Little India is the
largest circulated Indian publication
in the United States, as well as
the largest circulated overseas
Indian publication in the world.
The
editorial focus of the magazine,
established in 1991, is on the nearly
two million Indians in the United
States. Every month, the magazine
brings readers trenchant commentaries
on overseas Indian life and the
works and visions of overseas Indian
artists, performers and professionals.
Contributors include Indian academics,
scholars, professionals, artists,
students, social activists, government
officials and journalists. The
Philadelphia Inquirer commented
on the magazine's "Thoughtful
prose .... Introspection on themes
as varied as the recession, politics,
sex, racism and the movies fill
the pages of Little India."
Little India’s
exceptional and unmatched editorial
content has been recognized with nominations
for the 2002 Independent Press Award
for ethnic issues coverage and the
2002 GLADD Media Award in the magazine
article category, along with such
nominees as the New York Times Magazine,
ESPN The Magazine, Teen People and
The Nation.
With a monthly circulation of almost
119,459 copies*, Little India has
the largest circulation and the
highest penetration ratio of all
Indian media in its target market
— the largest and most affluent
Indian market in the United States.
Our exceptional and
unmatched focus on Indian American
life in the United States makes
our editorial content distinctive
from all other Indian media and
allows our advertisers to reach
our loyal readers monthly, many
of whom cannot be reached by any
other Indian media. Our readers
spend far more time with the magazine
than typical readers of Indian publications.
Little India’s directories
are the preeminent source of marketing,
demographic and internet information
on the Indian American community.
They serve as standard references
for libraries, academic institutions,
marketing researchers and businesses
throughout the United States.
Our distinctive and targeted distribution
approach makes Little India, the
smartest, and cheapest, media buy
for your business. Little India
offers the lowest advertising rate
in its target market. Furthermore,
as a monthly magazine, Little India
has a far longer shelf life than
weekly newspapers, giving you considerably
greater value for your advertising
dollar.
The large number
of retail and corporate advertisers,
including MCI, AT&T, Metife,
Western Union, Vanguard, Dish Network,
Prudential, State Bank of India,
U.S. Census Bureau, etc., in Little
India are testimony to the enduring
editorial and advertising strengths
of the magazine, which has developed
a unique distribution network through
Indian businesses and cultural and
religious institutions throughout
its target area. This targeted circulation
gives advertisers access to an Indian
market unavailable through any other
media. Not surprisingly, hundreds
of retail and corporate advertisers
have turned to Little India as their
primary promotional vehicle.
To contribute articles to Little
India check out our Writers’
Guidelines.
*Publisher’s data, subject
to audit, June 2004. BPA audited
data for December 2003 was a total
circulation of 110,0873, comprising
103,118 qualified and 7755 nonqualified
copies.
Little India
Empire State Building
350 Fifth Avenue Suite 1826
New York NY 10118
Tel: 212-560-0608
Fax: 212-560-0609
