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| The
ICC Is Not Against ProCricket |
By
Nisha Giri |
| Kalpesh Patel, the
brain and brawn behind ProCricket soldiers
on. |
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Kalpesh
Patel is the brain (and the brawn) behind
ProCricket, the professional league created
with the aim of bringing cricket to mainstream
America.
Ever since he created the league, Patel
has faced more criticism and setbacks
than praise for his initiative. He has
toughed through it all and remains convinced
that ProCricket has a great future in
America.
The ProCricket league, comprising 8 teams,
officially began its regular season on
July 2, 2004 in New York. It has since
held thirteen matches in temporarily retrofitted
minor league baseball parks in six cities
across the United States, using the three-hour
Twenty20 format.
In Houston for the Chicago Tornadoes vs.
Texas Arrowheads matchup, Kal Patel spoke
to Little India about the target audience's
response to ProCricket, reactions of the
International Cricket Council (ICC) and
the Board of Control for Cricket in India
(BCCI) to the new league, and his future
plans.
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What made you take
this bold decision of trying to introduce
cricket to America?
Passion. I love the game of cricket. I
am an Indian and it is there in my blood.
It is part of my culture. Before I actually
got into this, I did two years of research.
I did a lot of market study and market
research.
We did some Gallup polls to get an understanding
of what can be done, and we believe that
this is something that will be successful.
How has the response been so far to
the new initiative?
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It has
been lukewarm, but it is getting warmer.
We had a very good crowd in New Jersey,
a decent turnout in New York and not such
a good response in San Francisco. In the
beginning, we just gave away tickets because
we wanted to get more people in, so they
could see what ProCricket had to offer.
The best we have had is 2,300 people in
New Jersey on July 5. On the previous
day, July 4, at the same venue we had
1,500 people. In New York we had about
1,000, in Washington DC about 500 paid
spectators.
But San Francisco was horrible. It wasn't
good at all. I blame it on our marketing.
And I don't think the venue was a good
choice. It was Kezar Park, and at 7.30
p.m., the fog starts to come in. It is
not conducive for cricket. We learnt it
the hard way.
So what kind of feedback are you
getting from the spectators?
We have had lots and lots of telephone
calls from people. Most of them are good,
some are critical. They say, "Why
can't you put your act together?"
They want the website to be perfect, they
want the game to be perfect and many people
feel that there is no crowd. We have actually
chosen facilities that seat from 5,000
to 9,000 people. But we sell only 2,000-3,000
tickets on good days. So people see empty
seats, and that is what they take back
with them.
What they don't know is that my business
plan allows me to have empty stadiums
for three years and we will still continue.
After three years if I see empty seats,
then something has gone horribly wrong.
The positive responses are phenomenal.
"We love this game." "We
love the fact that this game is only three
hours, that it is in a professional facility,
that the amenities are good, that you
have concession stands." I am happy
with the fact that whatever the turnover
- 200, 500 or 2000 - the ratio is such
that there are always 20-30 percent white
Americans who have never watched cricket
before.
What is it, in your opinion, that
will attract Americans to these cricket
matches?
A key aspect is the price. Just about
$6.95 a ticket. If a person has 30 different
entertainment choices: to watch a movie,
catch an opera, go to a minor or major
league baseball game, go to a fair or
whatever, we will initially be number
28 on the list. Then the cost factor will
come in. At a fair you will spend $20-
$30 per person. A movie is $50 for a family
of four. A baseball game is like $200
for a family. If they come to watch cricket,
in $50 they can not only enjoy a good
game, they will be able to enjoy a good
dinner somewhere else after that too.
We believe price is going to be a big
factor. And we are going to reach out
to America through a national television
network that we are affiliated with.
Which network is that?
American Desi. There is a new national
channel that is going to be out there
called American Desi, which will be part
of the satellite network. Apart from this,
we are also going to telecast the matches
on DISH Network Pay Per View. Every single
game that we produce will be on the national
network. American Desi has guaranteed
us 150 hours of cricket telecast.
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Did you have difficulty
roping in international players?
It was difficult but not very difficult.
We approached them through their agents.
We had exactly 104 committed players who
wanted to participate in this league, ranging
all over England, West Indies, Zimbabwe,
Kenya, India, Australia, Sri Lanka and Pakistan.
But we realized we needed a set of players
who were ticket sellers, people who appeal
to the fans, like Franklin Rose, who is
an outstanding character.
Then Colin Miller, another phenomenal character.
He is known as Colin 'Funky' Miller. He
sometimes dyes his hair to match the color
of his uniform. These are the kind of players
we got in, so we can get families to come
and watch. But then along came the issue
of the BCCI, which actually tarnished everything. |
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West
Indies’ Mervyn Dillon |
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Is the
BCCI not allowing Indian players to play
here because the ICC is against this venture?
The ICC is not against ProCricket.
Their official position is that they believe
we are good for cricket and they wish us
well. BCCI got a directive from the ICC
(that was sent to all national boards) stating
that "We recommend that you do not
release contracted players to participate
in ProCricket." I got a copy of the
letter as well. So I immediately asked the
ICC for a clarification on what "contracted
players" means, because not all countries
have player contracts. Then they sent out
a new letter saying that when we say "contracted
players," we mean 30 players, 15 players
on the national squad and 15 probables.
Even after this, S K Nair (secretary of
the BCCI) sent out a letter saying any player
participating in ProCricket in America will
have to face severe consequences. This included
Ranji players, players who were never going
to make the Indian team because they were
too old, even players that were fourth string
on the Ranji team.
So we contacted the ICC yet again (chuckles)
and told them, without naming any countries,
that one or more of your national boards
has misconstrued your release. They knew
exactly what we were talking about. So they
sent yet another letter and this went to
S K Nair personally, with a carbon copy
to myself. It said, "We believe that
you have misconstrued our directive. When
we said contracted players, we meant only
your national players on the current team.
ALL the other players are ALLOWED to play
in ProCricket."
If that is the case, why do you think
the BCCI reacting like this?
I don't know. It is mind-boggling. I have
nothing but high regard and respect for
Jagmohan Dalmiya and even S K Nair. Jagmohan
Dalmiya is a pioneer. He has done so much
for cricket. I am surprised why his board
will actually do something like this.
I can only hope that somewhere along the
line, they are going to allow their players
to come here. We only approach players who
do not have any commitments. Even if they
have Ranji trophy commitments, we do not
approach them. Only if they are free, do
I ask them to come play here, give us a
little recognition and entertain our crowds.
That is all I am asking for.
So there are absolutely no Indian players
here in the U.S. now?
There is absolutely no one. Ajay Jadeja,
Rahul Sanghvi, Nikhil Chopra, all three
came here but they have gone back. I hope
it changes. But whether it changes or not,
our focus doesn't change.
How about the boards of other countries?
Have they posed any objections?
No. We have Marlon Samuels and Corey Collymore
here today. Both have just been named part
of the preliminary national squad for the
ICC Champion's Trophy in September. They
are on the West Indies National cricket
team, and they are playing here.
What exactly is the stand of the United
States of America Cricket Association (USACA)?
The ICC works with the national board of
every country. So they urged us to talk
to the USACA to see if we could mutually
work with each other.
I met with the USACA in Dallas on June 19,
despite that being the day of our inaugural
exhibition match in New Jersey. The meeting
itself was very positive. I made it very
clear to them that we are not competing
with them. We are a completely different
organization. They are a not-for-profit
organization that is running cricket under
the ICC purview and promoting the game of
50 overs and Test matches. We are a for-profit
organization, a sports marketing company
in America, and we are not under the ICC
or USACA purview. We are basically for cricket
as a form of entertainment, to draw crowds,
to get families and little kids to come
and watch the game. And if we end up making
cricket popular, the USACA will benefit
from it too.
In the end, the president, Gladstone Dainty,
said that he was pleased with the plan,
but that it was for the USACA Board to decide
if they wanted to go along with us. We have
not heard from them till date.
How did you manage to get Anshuman Gaekwad
involved? What is his role in your organization?
I presented our plan to him personally in
India at his residence after several phone
conversations from the US. He is a man of
great stature and after doing his own research
he too was convinced that our plan was a
good one. He believes that ours is a professional
organization that is good for cricket. His
role is to guide ProCricket with regard
to global players and competition. We look
to him for advise in preserving the quality
of cricket.
How are the international players assigned
to the different teams? Are they contracted
to a particular team?
As of now, the international players come
in for about 10-12 days, and rotate between
teams, playing between six to eight matches
during their stay here. Every match is played
with three or four foreign players per team
and the rest are local guys. Every 10 days
we change the set of international players.
Next year, however, we plan to have them
contracted to each team.
So how do they like the experience
of playing this form of cricket on this
kind of stage?
Every one of them has told me that this
is a phenomenal experience. Colin Miller
came here for 10 days, but he liked it so
much, and he was so good with the fans,
that we kept him for another spell. Franklin
Rose told me how the Washington DC match
was the most exciting match of his life.
He said that if I had told him three days
ago that the most exciting game of his life
was going to be in America, he would have
had a hearty laugh. This is a Test cricketer!
And the most exciting game of his life was
played in Washington DC in ProCricket! Of
course, they are having a great time.
Where do you see yourself over the
next few years?
We are a growing organization. We are going
to change. We are not going to be one of
the stagnant organizations that are purists.
We are going to change, and learn as we
grow. We have plans to increase the number
of teams. Atlanta, Plano, Detroit, a second
team from New York... we have had a lot
of responses and we are considering various
options.
Like I said earlier, my business plan is
for three years. It is not a two-month plan.
It is actually a 10-year plan, just like
any other business. We have a lot of people
lined up for sponsorships. But we are waiting
for the product to be complete. After the
end of the third year, I may have to see
some returns from the tickets. At the end
of the third year, based on my plan, I expect
about 40 precent of the crowd to be mainstream
American spectators. The way we are going
to market it, I am confident we will be
able to get there. Incidentally, we have
also been approached by Fox World International
to broadcast our matches in South America,
Australia, England, Hong Kong and parts
of Africa.
It is all going fine. There are few clouds
out there. When they go away it will be
sunny, and we will be all right. We are
almost half way through the season this
year. Next year will be a better season.
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