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How Yoga Became a $27 Billion Industry

Perhaps inevitably, yoga’s journey from ancient spiritual practice to big business and premium lifestyle has some devotees worrying that something has been lost along the way.

Pseudo Intellectual’s Day Out

The sudden craze of the hoi polloi to gatecrash into every cultural and literary event in India

Bawarchis of the Old City

The only thing in the world that these bawarchis care about is their recipes and spices.

Arrival of the Visa Babus

The particular objective of liberalizing the visa regime is to attract tourists.

Go Figure February 2014

Are you ready to start cracking the next Go Figure Mystery? Deadline March 15, 2014   Enter Go Figure Contest   The winner of the December mystery is Disha Assudani

ISpy February 2014

  Send photo and win $30

Sun Sets On Sham-E-Mehfils

After Wajid Ali Shah, the tenth and last nawab of Awadh, was exiled to Calcutta, the culture of Sham-e-Mehfils spread rapidly.

ISpy January 2014

Celebrating Pongal in Dharavi, Mumbai

Go Figure January 2014

Are you ready to start cracking the next Go Figure Mystery? Deadline February 2014   Enter Go Figure Contest   The winner of the November mystery is Srividya Renganathan of

Indian State of States

Indians in Oregon are four times as likely to be multiracial and divorced than in New Jersey.

Fiesta of Fun and Frolic

In idyllic-sylvan Goa, the state government spends a fortune to aid King of Chaos or King Momo govern his unruly kingdom.

Emotions Are The New Rational

Touching human emotions is not a new trend in the advertising world as since time immemorial brands have narrated stories which try to hit the mind as well as the heart of our consumers.

More Than Meets the Chai

I am reminded of the B-H-C model from my economics. At this juice shop, B is for Bungalow — the multinationals in India — H is for Haveli — the indigenous companies in India — and C is for the Chawl system.

Mumbai's Restaurant King

As the years passed, Poojari himself became a legend credited with bringing respect and dignity to Mumbai’s favourite street foods like ‘paav-bhaji’ or ‘puri-bhaji’ which was once consumed at corner carts.

Go Figure December 2013

Are you ready to start cracking the next Go Figure mystery? Deadline January 15, 2013   The winner of the September mystery is Partha Sinha of Bethpage, N.Y.,

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