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Intel Apologises For Racist ad

By LIFS September 2, 2007 at 10:57 AM
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An Intel ad for a new generation of microprocessors depicting six black sprinters crouching before a white man has been dropped after it was widely denounced as racist.

 
The headline on the ad gloated: "Multiply computer performance and maximize the power of your employees."

In a statement on its website, Intel acknowledged that the ad was "culturally insensitive and insulting" and admitted, "We made a bad mistake."

In an Indian version of the ad, the white man had been replaced with an Indian. 

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Business | Magazine | September 2007

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