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A $500 Million Call

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The Pennsylvania attorney general is suing a Baltimore telemarketing company for the biggest single violation of the state's "Do Not Call" law.

The state is charging Direct Leadsource, which has a telephone center in Gujarat, for calling 519,000 Pennsylvanians on the state's do not call registry to market mortgage loans last year. The attorney general claims that the company is neither licensed to sell loans nor registered as a telemarketer in the state.

 
"Using an international call center, they invaded the homes of thousands of Pennsylvania residents with unsolicited and unwanted phone calls, marketing mortgage loans that they were not licensed to sell," Attorney General Tom Corbett said in announcing the civil lawsuit. The lawsuit seeks penalties of $1,000 for each violation, or potentially over $500 million 

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Business | Magazine | September 2008

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