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On The Road

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Harley-Davidson, the iconic American motorcycle brand, will begin selling its motorcycles in India, the second largest motorcycle market in the world, after China.

 
The Indian market is currently dominated by inexpensive bikes intended for commuting, such as Hero Honda, Suzuki and Bajaj. However, Harley Davidson believes rising incomes in India provide an opening for its heavyweight and leisure brand.

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Business | Magazine | September 2009

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