Match Point?
Matches have the deepest penetration in the Indian market.
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December 10, 2009 at 3:13 AM
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Which manufactured consumer product has the deepest market penetration in rural India?
Matches, he says, "have probably the most pervasive distribution network of any manufactured consumer product in India; they find their way to every village and nearly every household, regardless of how remote or how poor." |
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