India is the world’s fifth largest coffee exporter and Starbucks will begin by sourcing coffee beans from Tata Coffee.
|Starbucks is collaborating with the Tata Group to roll out Starbucks stores throughout India and sell Indian coffee worldwide. |
Starbucks Chairman Howard Schultz told the that India could match China, where the company plans to triple the number of outlets to 1,500 over the next five years, saying India is “as large an opportunity as there exists in the world, coupled with China.”
Presently, McDonald’s with 208 restaurants and Yum Brands’ KFC with 100 restaurants have the largest fast food presence in India.