We foresee India as a market with huge potential which is re-enforced by Indians’ traditional love for spices.
The ideas of many great Hindi movies germinated in these lunch homes, the stomping grounds of the greatest film-wallahs.
There’s a whole other side to New York that you likely won’t find in guidebooks.
At each blooming, the neighing of Yusuf’s horse and the wailing songs of Habba Khatoun are said to come to life in the Pampore highlands, according to locals.
The demand for various exotic cuisines and their ingredients have increased so tremendously that everything is now easily available in India across various supermarkets and departmental stores.
It is also necessary to develop trust. The name and the aura of an American brand are necessary to get the first customers in. But after that, they could well call themselves Jumpin Coconuts, for all the customer cares.
“Indians are a lazy bunch,” laughs Goyal. “So we wanted to create something very close to their physical world. While menupages.com has menus in [a] standardized format, we scanned the actual menu cards and then put them up.”