In idyllic-sylvan Goa, the state government spends a fortune to aid King of Chaos or King Momo govern his unruly kingdom.
Touching human emotions is not a new trend in the advertising world as since time immemorial brands have narrated stories which try to hit the mind as well as the heart of our consumers.
I am reminded of the B-H-C model from my economics. At this juice shop, B is for Bungalow — the multinationals in India — H is for Haveli — the indigenous companies in India — and C is for the Chawl system.
As the years passed, Poojari himself became a legend credited with bringing respect and dignity to Mumbai’s favourite street foods like ‘paav-bhaji’ or ‘puri-bhaji’ which was once consumed at corner carts.
Could this new band of news media owners shape a technology-led business model that will be profitable and protect the integrity of impartial, ideology-free journalism? Ultimately, according to Wharton experts, the ball will rest with the consumer.
He starts the book by dissecting the classic tale of David and Goliath, challenging our beliefs about what the story tells us regarding underdogs and giants, and ultimately, our fundamental assumptions about power.
Overseas Indian oftentimes leave behind aging parents, many of who suffer the pangs of loneliness and abandonment.