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$ 4.5 Million Nano

The Tata Group has unveiled a Rs 22 crore Nano car made with gold and silver, and studded with precious stones.

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The Tata Group has unveiled a Rs 22 crore Nano car made with gold and silver, and studded with precious stones.

The upgrade of India’s cheapest car is a branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company.

The car’s is made of 80 kgs of 22-carat solid gold, 15 kgs of silver, precious stones, including diamonds, rubies and other expensive gemstones.

The Goldplus Nano Car will travel to all the 29 Goldplus showrooms around the country.

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Odds & Ends | October 2011

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