|There was a time when Indian American brides had to journey to India to get the haute couture fashions of top designers, but now the designers are coming to the brides. Payal Singhal, the hot young designer has just opened a lifestyle store in Manhattan showcasing her hip translations of traditional Indian wear. The Mumbai-born designer studied at the Parsons School of Design and also worked with MTV as a stylist. |
The second generation will likely relate to Singhal's fashions, because she reinterprets traditional wear in a funky vocabulary of mermaid skirts, rouched pants, ponchos and tube tops, all in Indian colors and fabrics. The collections includes bridal, contemporary and formal wear, often with a twist: the traditional sari is transformed into a pre-draped six yards wrap, and buyers get a hands-on experience with swatches and sketches, embroidery samples and fittings.
With its mix of couture and prêt-a-porter, Heritage prices can range from $200 to $5000, and include Valaya's new label Quantum, recently introduced at Fashion Week. So whether you're hankering for tapestries set with Swarovski crystals or the ultimate wedding lengha, you can now shop till you drop right here in the U.S. of A!