Home » Odds & Ends » So What's 9864000005 Really Worth?

So What's 9864000005 Really Worth?

Try $22,500

By LIFS October 2, 2007 at 10:08 AM
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Indian mobile telephone users are paying out hefty premiums to get fancy numbers.

 
State owned BSNL's recent auction of fancy numbers yielded $250,000, including $22,500 from a bidder for the number 9864000005.

Two other numbers 9864000001 and 9864000018 attracted bids for $21,250 and $18,.750 respectively.

The highest paid thus far is by a Ludhiana-based businessman Amit Malhotra who paid almost $40,000 for the number 9780000000 from Hutch. Malhotra told reporters that he borrowed money from friends and relatives to pay for the number.

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Odds & Ends | Magazine | October 2007

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