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Burger King Withdraws Ad

After several Hindu groups protested the ad depicting the Hindu goddess Lakshmi, Burger King issued a public apology.

By LIFS August 8, 2009 at 9:13 AM
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The fast food chain Burger King has apologized to Hindus and withdrawn its ad in Spain depicting the Hindu goddess Lakshmi above a beef burger with the slogan “La merienda es sagrada” — the snack is sacred.

 
After several Hindu groups protested the ad, Burger King issued a public apology: “We are apologising because it wasn’t our intent to offend anyone. Burger King Corporation values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone. Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants.”

 

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Odds & Ends | Magazine | August 2009

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