Former "Idol" contestant is the next Life Comes at You Fast story
"I'm thrilled to star in one of Nationwide's Life Comes at You Fast ads, because I really love the campaign," said Malakar. "My experience on American Idol was is a great example of how life really does come at you fast. The ad is a funny take on the serious subject of planning for retirement."
In the spot, Sanjaya visits a monastery in India to seek advice and he is told that he needs a retirement plan, and some work on his hair.
This is the third year Nationwide created advertising specifically targeting the South Asian market. The Sanjaya ad is one of six new spots that will specifically target the South Asian market.
"The rapidly growing South Asian market is very important to us," said Tariq Khan, Nationwide's vice president for Market Development and Diversity. "The creative work in these print ads and TV spots reflect traditions and situations that South Asians can relate to."
In keeping with its unique campaign, the ad will use humor to make an important point: Life Comes at You Fast - often before you realize it. Whether it is getting married, having a child, buying a new home, or saving for college or retirement, advance preparation is important, especially when it comes to insurance and financial planning.
Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $161 billion in assets. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.