New York Life Honors Winners
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PRESS RELEASE NEW YORK LIFE HONORS WINNERS OF SIXTH ANNUAL BHARAT YATRA ESSAY COMPETITION Asian-Indian Market Premieres Documentary Highlighting Bharat Yatra VI -- Journey To India NEW YORK, N.Y., October 10, 2008 - New York Life Insurance Company recently held a reception to honor the 15 winners of the Bharat Yatra VI -Journey to India essay competition. Entrants, ages 18 - 23, were asked to submit a 1,500 word essay about India's development and the challenges associated with its economy, education, culture, environment and other important aspects of daily life there. New York Life's Asian Indian Market created the Bharat Yatra contest to instill a sense of giving back to the community among second-generation Indian Americans and sponsored an all-expense paid trip to India for the winners. The 30-minute video unveiled at the reception, "Seizing Our Destiny: A Documentary," captures the group's visits to various institutions serving the deprived and the physically challenged.
"By giving Asian-Indian students the chance to visit their homeland, New York Life is strengthening its connection to India and its people, culture and heritage. I'm proud to be part of this enriching experience," said Ashwin K. Verma, corporate vice president of the Agency Department and chief marketing officer of cultural markets at New York Life. "The documentary will enable thousands of Asian-Indian children in the United States to see India through the eyes of these talented students." The contest is sponsored in conjunction with the India Tourism Office in New York and AirIndia, India's national carrier. This year's 15 winners visited the state of Maharashtra, India, whereas earlier groups toured Himachal Pradesh, Andhra Pradesh, West Bengal, Gujarat and Karnataka. The trip, which took place July 20 - August 4, 2008, taught these young adults about India's economy, education, culture, environment and other important aspects of daily life as they traveled the land and met with non-governmental organizations, community leaders and other dignitaries. Sixth Annual Bharat Yatra Essay Competition/2
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