There is an art and a science to composing sound designed to promote a product or company.
The consumer insights that come from analytics give a competitive advantage to firms that use them strategically.
At a deeper level, the real issue at stake in the debate over the “God Particle” is a choice between two different worldviews.
The implications of the faster-than-light neutrinos experiment are both exhilarating and chilling.
The history — and knowledge — of the universe carved by humans, based on the information we received, is a small part of the big picture: a universe of our own creation, one that is plagued by dark forces and our ignorance.
Did matter create consciousness or consciousness matter?